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The Dallas Amber Plan

Other Amber Plan Programs

Support for the Amber Plan  

How to Start an Amber Plan in Your Area

 

THE DALLAS AMBER PLAN

The Amber Plan was started in July 1997 to help safely recover missing children that police believe have been abducted.  The Association of Radio Managers (ARM) in Dallas, Texas, created the program in memory of 9-year-old Amber Hagerman who was abducted and murdered in 1996.  

The goal of the Amber Plan is the safe recovery of missing children that a law enforcement agency believes has been abducted and is in danger of serious harm or death.  Missing adults, runaways, and children taken in child custody disputes usually do NOT qualify for Amber Plan activation.

How does the Amber Plan work?  In Dallas, for example, a law enforcement agency faxes an Amber Alert message to two radio stations in Dallas.  Those stations will relay the message to other radio and television stations using the Emergency Alert System (EAS), the same system used to broadcast severe weather warnings and TV crawls. 

Broadcasters agree to interrupt their programming and broadcast the Amber Alert message (and any updates) every half-hour for the next two hours or until the child is safely recovered.

          Dallas Amber Plan - Questions and Answers

          Dallas Amber Plan - Police Procedures

          Dallas Amber Plan - Radio Procedures

Over the years, the Dallas Amber Plan has expanded to 33 law enforcement agencies in north Texas, 30 radio stations and 11 television stations in the Dallas metroplex.  Since 1997, the Dallas Amber Plan has been activated approximately 30 times; eight children have been safely recovered due to the Dallas Amber Plan.

For more information about the Dallas Amber Plan, contact Steve Mace with the Association of Radio Managers at 214-520-7550 or Dee Anderson at the Arlington Police Department at 817-459-5600.

OTHER AMBER PLAN PROGRAMS

Since the Dallas Amber Plan was established in 1997, more than 40 other Amber
Plan programs have been adopted or modified at local, regional, and statewide

levels. For the latest list of Amber Plan programs nationwide, visit:
http://www.ncmec.org/html/amberplan.html

Each city or state’s Amber Plan program is administered separately in accordance with EAS procedures approved by the FCC.  Each program establishes its own Amber Alert criteria, activation procedures, and distribution methods.

For example, the Houston Regional Amber Plan has four Alert criteria:

1.

The child is 17 years of age or younger

2. The law enforcement agency believes the missing child has been abducted and is in danger of serious bodily harm or death
3. The law enforcement agency has conducted an investigation that has verified the abduction or ruled out alternative explanations
4. Sufficient information is available to disseminate to the public that could assist in locating the child, suspect, or suspect’s vehicle.

Missing adults, runaways, and children taken in child custody disputes usually do NOT qualify for Amber Plan activation.

The Houston Regional Amber Plan not only distributes Amber Alerts using the Emergency Alert System, but also integrates broadcast fax, e-mail, and the Technology to Recover Abducted Kids (TRAK) system with a website (http://www.amber-plan.net/secure) to post Amber Alert messages and photos.

For more information about the Houston Regional Amber Plan, contact Beth Alberts, CEO, Gabriel's Gifts, at 713.521.2694 or via email,  or Captain Richard Holland, Houston Police Department, at 713-308-3600 or Bryan Erickson, News Director at KTRH-AM 740, at 713-630-3598.

For more information about the Emergency Alert System or to identify the local primary EAS stations for your city or state, e-mail the FCC or call the Emergency Alert System office at 202-418-1100.
Visit the FCC's website (www.fcc.gov/eb/eas) for more information about the
Emergency Alert System.

SUPPORT FOR THE AMBER PLAN

In October 2000, the U.S. House of Representatives adopted House Resolution #605 encouraging communities nationwide to implement the Amber Plan. 

In November 2000, Reader’s Digest published a 6-page article “This Is An Amber Alert” by Per Ola and Emily d’Aulaire describing the Amber Plan.  For reprints, call 800-289-6457 or go to “http://www.readersdigest.com/” and click on “Reprints”.

The Amber Plan is also endorsed by the National Center for Missing and Exploited Children.  This non-profit center was founded by John Walsh after the abduction and murder of his son, Adam.  John is also the host of the “America’s Most Wanted” television program.  

In February 2002, the FCC amended its rules for the Emergency Alert System to add a new Child Abduction Emergency (CAE) event code which may be used to activate Amber Plan messages. The FCC has "strongly encouraged" radio, TV stations, and cable outlets to voluntarily use the new CAE event code as soon as their EAS encode/decoder equipment can be modified. 

For more information about the new EAS rules, read the FCC's news release
(http://www.fcc.gov/eb/News_Releases/DOC-220252A1.html) or download a PDF file (http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-02-64A1.pdf) of the entire FCC  Report and Order #02-64.

Updated Aug 10, 2002